
University of Maryland, Baltimore
- 620 West Lexington St Baltimore, MD 21201-1627
- (410) 706-3100
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- Programs offered: 9
Source:IPEDSCollege Scorecard
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Key takeaway: An entrepreneurship degree teaches the process of building a business – identifying an opportunity, testing whether customers will pay for it, designing a business model, financing the venture, and managing it once it exists. It is offered as a BS or BBA in entrepreneurship, as an MS in entrepreneurship, as an MBA concentration, and as undergraduate and graduate certificates. Be clear about what the credential does and does not do: no degree is required to start a company, and no degree makes a company succeed. What the degree provides is a structured skill set, a business-school credential that employers recognize, and a network – which is why most graduates end up working in small-business management, corporate innovation, sales and marketing, or consulting rather than running a venture full time on graduation day. Compare accredited programs below.
Coursework pairs the standard business core – accounting, finance, marketing, management, business law – with an applied entrepreneurship sequence: opportunity recognition, lean startup and customer discovery, business model design, venture finance, and a capstone in which students build and pitch a real venture plan. Accredited online programs generally deliver the same curriculum and degree titles as campus programs; browse the best accredited online colleges to compare schools that offer them.
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Source:IPEDSCollege Scorecard

Source:IPEDSCollege Scorecard

Source:IPEDSCollege Scorecard

Source:IPEDSCollege Scorecard

Source:IPEDSCollege Scorecard

Source:Accreditor: Western Association of Schools and Colleges Senior Colleges and University CommissionIPEDSCollege Scorecard

Source:IPEDSCollege Scorecard

Source:IPEDSCollege Scorecard
Entrepreneurship graduates work in their own ventures, in small and family businesses, in the innovation and new-product groups of larger companies, in sales and marketing organizations, and in consulting. The occupations below are commonly associated with entrepreneurship coursework. Median annual wages come from the Bureau of Labor Statistics Occupational Employment and Wage Statistics program.
| Occupation | Median annual wage |
|---|---|
| Marketing Manager | $166,790 |
| General and Operations Manager | $105,770 |
| Management Analyst | $101,860 |
| Market Research Analyst | $78,760 |
| Occupation | Projected job growth (2024-2034) |
|---|---|
| Management Analyst | 8.8% |
| Market Research Analyst | 6.7% |
| Marketing Manager | 6.6% |
| General and Operations Manager | 4.4% |
The wage figures above describe salaried occupations, which is an important caveat for this field: the Bureau of Labor Statistics does not publish a median wage for “founder,” and the earnings of self-employed business owners are not captured in these numbers at all. What the figures do show is the labor market that entrepreneurship graduates actually enter. General and operations managers, who run the day-to-day of a business or a business unit, had a median annual wage of $105,770 (BLS OEWS, May 2025), and the occupation is projected to generate about 308,700 openings per year over 2024-34 (BLS Employment Projections), most of them from replacement rather than growth. Management analysts, the consulting occupation, had a median of $101,860 with employment projected to grow 8.8 percent over the decade. Marketing managers had a median of $166,790 and sales managers $148,270 – both are senior roles reached after years of experience, not entry positions. Market research analysts and marketing specialists, at a median of $78,760 and projected growth of 6.7 percent, are the most common entry-level destination on this list. Individual outcomes vary by employer, geography, and experience.
An entrepreneurship degree is a business degree that concentrates on the creation and early management of new ventures. It covers the general business core plus opportunity recognition, customer discovery, business model design, venture finance, and small-business operations. It is offered as a standalone BS or BBA, as a concentration inside a business administration degree, as an MS in entrepreneurship, as an MBA concentration, and as a certificate.
No. There is no licensing body, no credential requirement, and no employer gate for starting a business. What a degree provides is the business skill set founders otherwise learn expensively by trial and error, a recognized credential for the salaried jobs most graduates hold before or alongside a venture, and a network of faculty, alumni, and mentors. Whether that is worth the cost depends on how much of it you would otherwise acquire on your own.
Most graduates work for someone else, at least at first. Common destinations are small-business and operations management, business development and sales, marketing and market research, product and innovation roles inside larger companies, and consulting. A minority launch a venture directly out of school; more do so several years later, after building capital, skills, and a network in a salaried role.
Yes, in emphasis rather than foundation. Both share the business core. A business administration degree prepares you to manage inside an established organization and is broader; an entrepreneurship degree spends its upper division on founding, financing, and growing a new business. If you are not sure you want to found something, business administration preserves more options.
Verify institutional accreditation from a recognized accreditor through the U.S. Department of Education database. For the business school itself, AACSB and ACBSP are the two specialized accreditors most employers and graduate programs recognize; AACSB is the more selective of the two. Neither is legally required, but for a business degree the specialized accreditation is a meaningful quality signal.
Entrepreneurship curricula move through three layers, and it is the second and third that distinguish the degree from a general business program.
The first layer is the business core every accredited business school requires: financial and managerial accounting, principles of finance, marketing, management and organizational behavior, business law, economics, statistics, and information systems. This is the same core a business administration major completes, and it is what allows an entrepreneurship graduate to be hired into a conventional business role. Do not treat it as filler. A founder who cannot read a cash flow statement or price a product does not stay a founder for long.
The second layer is the entrepreneurship sequence itself. Opportunity recognition and evaluation teaches how to distinguish a real market gap from a personal enthusiasm. Customer discovery and lean startup methods teach structured experimentation: forming a hypothesis about who the customer is and what they will pay for, then testing it cheaply before committing capital. Business model design covers revenue models, cost structure, channels, and unit economics. Venture finance covers bootstrapping, revenue-based and debt financing, angel and venture capital, term sheets, dilution, and valuation, along with the financial modeling founders use to raise money. Entrepreneurial marketing covers launching with little or no budget, early-customer acquisition, and positioning. Small-business management covers hiring, operations, compliance, and the transition from founder-does-everything to a managed company.
The third layer is application and judgment. Nearly every program ends in a capstone in which students develop a venture concept through customer research, financial projections, and a pitch, often judged by outside investors or business owners. Stronger programs also include an applied project with an existing small business, a practicum in a campus venture incubator, or a course in corporate entrepreneurship that covers how new ventures are launched inside established companies – the setting where a large share of graduates actually do entrepreneurial work. Bachelor’s programs generally run about 120 credits with the entrepreneurship content concentrated in the upper division; master’s programs are usually in the 30 to 36 credit range; certificates commonly run 12 to 18 credits.
Entrepreneurship is packaged in more ways than most business specializations, and the packaging tells you what a program is really for.
A standalone BS or BBA in entrepreneurship devotes the largest share of the upper division to venture creation and usually includes a multi-term capstone tied to a pitch competition or incubator. It suits students who already intend to found or run a small business. An entrepreneurship concentration inside a business administration degree delivers the same business core with three to five entrepreneurship courses on top; it is offered by far more schools online, and it is the more portable choice for an undecided student. Entrepreneurship and innovation programs, common at both levels, add corporate innovation, design thinking, and new-product development content, and point as much toward launching ventures inside established companies as toward founding. Social entrepreneurship tracks apply the venture toolkit to mission-driven and nonprofit organizations and overlap with nonprofit management. Family business and small-business management concentrations, less common but valuable where they exist, address succession, ownership transitions, and running an established company rather than starting one. At the graduate level, the split is between the focused MS in entrepreneurship and the MBA with an entrepreneurship concentration, which trades venture depth for the general management credential.
Some programs also let you pair entrepreneurship with a functional specialty – finance, marketing, information systems – which is often the strongest combination for a first job and a later venture alike.
The honest map of this field has four regions. The first is founding a venture, which a minority of graduates do immediately and more do later. The second is small-business and family-business management – running or growing an existing company, often one you did not start. The third is entrepreneurial work inside larger organizations: new-product development, innovation and venture groups, business development, and growth marketing, where the skill set of testing and launching new offerings is directly applicable. The fourth is advisory work: management consulting, small-business development center staff, accelerator and incubator roles, and economic development.
The credential does different things in each region. In founding, it is optional; the skills matter but the diploma does not. In small-business and corporate roles, it functions as a business degree, and the entrepreneurship title reads as a signal of initiative and commercial judgment. In consulting and advisory work, it is a conventional entry credential competing against business administration, finance, and economics degrees.
Timing matters as much as region. The pattern among graduates is that founding tends to come after a salaried period rather than instead of one: a job supplies capital, a network, and, very often, the market knowledge the eventual venture is built on. Programs that are candid about this frame the degree as preparation for both halves of that sequence – the job that comes first and the venture that may come later – rather than as a launch pad on graduation day. When evaluating a program, look for evidence that it prepares students for the salaried roles above as seriously as for the pitch competition, because that is where the majority of its graduates will spend their first years. For general labor-market context on the management occupations graduates enter, see the Bureau of Labor Statistics Occupational Outlook Handbook.
Entrepreneurship or a related field? Choose entrepreneurship for depth in venture creation, venture finance, and small-business management. Consider business administration for the broadest management foundation, an MBA with an entrepreneurship concentration if you already hold a bachelor’s and want the general management credential, innovation if your interest is new-product and corporate innovation work rather than founding, marketing if go-to-market is the part of the process that draws you, or finance if you are more interested in funding ventures than running them.
Looking for programs near you? Browse entrepreneurship programs by state.
Aiming at founding a business? See how to become an entrepreneur. Wondering where the degree leads? See what you can do with an entrepreneurship degree for the jobs and BLS salary data behind the credential. Compare programs by topic: