Online Sports Management Degrees Guide: Levels and Careers

Key takeaway: Online sports management degrees are offered at the associate, bachelor’s, and master’s level by accredited schools nationwide, combining business fundamentals with the operational side of athletics. The field spans athletic administration, coaching support, facility operations, event management, and sports marketing. Individual career outcomes vary by role, employer, and region. Compare accredited programs below.

An online sports management degree applies core business principles – finance, marketing, operations, and law – to the athletics and recreation industry. Accredited online programs generally deliver the same curriculum and degree titles as campus programs; browse the best accredited online colleges to compare schools that offer them. Many programs sit within a business school and may carry AACSB or ACBSP business accreditation alongside the school’s institutional accreditation.

Schools Offering Sports Management Programs

These accredited schools offer online sports management programs. Request information to compare curriculum, format, and cost.

How We Rank Schools

Every school list on this site is ordered by the BOC Score, computed from the most recent school-level data published by the U.S. Department of Education (College Scorecard and IPEDS). To qualify, a school must be currently operating and accredited by an agency recognized by the U.S. Department of Education. Each eligible school is then scored on five measures, percentile-ranked against schools at the same credential level:

  • Graduation rate 30%
  • Median earnings, 10 years after entry 25%
  • Average net price (lower is better) 20%
  • Retention rate 15%
  • Fully online availability 10%

Schools without enough outcome data appear after ranked schools, without a score. Advertising never affects these rankings. Read the full methodology.

#1

University of Florida

Gainesville, FL BOC Score 93.6
  • 4 year
  • Campus + Online
Graduation rate 89%
Median earnings, 10 yrs after entry $71,588
Avg net price $6,541/yr
TuitionContact school for pricing
Contact
Key stats
  • Retention rate: 97%
  • Programs offered: 49

Source:IPEDSCollege Scorecard

#2

Rice University

Houston, TX BOC Score 93.6
  • 4 year
  • Campus + Online
  • Accredited
Acceptance rate 8%
Graduation rate 95%
Median earnings, 10 yrs after entry $89,718
Avg net price $13,370/yr
Tuition
In鈥憇tate$64,144
Out鈥憃f鈥憇tate$64,144
Contact
Key stats
  • Retention rate: 98%
  • Programs offered: 16

Source:Accreditor: Southern Association of Colleges and Schools Commission on CollegesIPEDSCollege Scorecard

#3

University of Michigan-Ann Arbor

Ann Arbor, MI BOC Score 93.4
  • 4 year
  • Campus + Online
Graduation rate 94%
Median earnings, 10 yrs after entry $83,648
Avg net price $13,138/yr
TuitionContact school for pricing
Contact
Key stats
  • Retention rate: 98%
  • Programs offered: 51

Source:IPEDSCollege Scorecard

#4

Hillsdale College

Hillsdale, MI BOC Score 76.7
  • 4 year
Graduation rate 86%
TuitionContact school for pricing
Contact
Key stats
  • Retention rate: 96%
  • Programs offered: 9

Source:IPEDSCollege Scorecard

#5

Ohio Northern University

Ada, OH BOC Score 65.1
  • 4 year
Graduation rate 74%
Median earnings, 10 yrs after entry $80,928
Avg net price $24,478/yr
TuitionContact school for pricing
Contact
Key stats
  • Retention rate: 86%
  • Programs offered: 28

Source:IPEDSCollege Scorecard

#6

Gustavus Adolphus College

Saint Peter, MN BOC Score 64.3
  • 4 year
  • Accredited
Acceptance rate 61%
Graduation rate 76%
Median earnings, 10 yrs after entry $65,607
Avg net price $22,900/yr
Tuition
In鈥憇tate$56,076
Out鈥憃f鈥憇tate$56,076
Contact
Key stats
  • Retention rate: 86%
  • Programs offered: 11

Source:Accreditor: Higher Learning CommissionIPEDSCollege Scorecard

#7

Illinois Wesleyan University

Bloomington, IL BOC Score 62.4
  • 4 year
Graduation rate 82%
Median earnings, 10 yrs after entry $70,871
Avg net price $28,199/yr
TuitionContact school for pricing
Contact
Key stats
  • Retention rate: 82%
  • Programs offered: 12

Source:IPEDSCollege Scorecard

#8

Carroll University

Waukesha, WI BOC Score 59.0
  • 4 year
Graduation rate 66%
Median earnings, 10 yrs after entry $58,009
Avg net price $15,193/yr
TuitionContact school for pricing
Contact
Key stats
  • Retention rate: 79%
  • Programs offered: 32

Source:IPEDSCollege Scorecard

How Online Sports Management Degrees Work explains formats, practicum expectations, and time management for online learners.


Quick Answers

What do online sports management programs cover?

Online sports management programs combine core business coursework – finance, marketing, management, and law – with sport-specific topics such as facility operations, event management, athletic administration, and sports marketing.

What online sports management degree levels are common?

Common levels include an associate degree, a bachelor’s degree (BA or BS), and a master’s degree. Bachelor’s programs are the most common entry point; master’s programs often serve students already working in athletics, recreation, or collegiate administration who want to move into leadership roles.

Is a sports management degree tied to a specific license?

No. Sports management is a business-oriented degree, not a licensed profession. Some adjacent roles – such as athletic trainers or certain coaching positions – have their own separate certification or state requirements unrelated to the sports management degree itself.

What accreditation should sports management students look for?

Students should verify institutional accreditation from a recognized institutional accreditor – such as the Higher Learning Commission, SACSCOC, ACCSC, or COE – through the U.S. Department of Education database. Some business schools also hold AACSB or ACBSP specialized business accreditation, which can be a useful quality signal for a business-adjacent degree like sports management.

What is the difference between a BA and a BS in sports management?

A BA typically emphasizes broader liberal-arts coursework alongside the business core, while a BS emphasizes quantitative and applied business coursework. Both generally qualify graduates for similar entry-level roles in the field.


What you’ll study

Online sports management programs blend general business fundamentals with the operational realities of athletics and recreation organizations. Core coursework typically spans sport marketing, facility and event management, sports law and ethics, financial management for athletic organizations, and organizational leadership. Many programs let you focus coursework toward an area of interest such as collegiate athletics administration, professional/pro sports operations, recreation and fitness management, or sports marketing and media.

Curriculum details, prerequisites, and elective structures vary by school – compare a program’s course catalog directly before enrolling.


Career paths in sports management

Sports management graduates work across collegiate athletics, professional and minor-league sports organizations, recreation and fitness facilities, sports marketing agencies, and youth or community sports programs. Typical entry points include athletic department support roles, facility or event coordination, and marketing or communications assistant positions; advancement toward athletic director, general manager, or operations leadership roles generally comes with experience and, often, a graduate degree.

Career outcomes vary widely by employer type (collegiate vs. professional vs. community-level), region, and individual experience. Compare the Bureau of Labor Statistics Occupational Outlook Handbook for wage and outlook data on related occupations such as general and operations managers, meeting/event planners, and coaches and scouts before drawing conclusions about a specific role.


How to choose an online sports management program

  1. Accreditation – confirm recognized institutional accreditation, and check for AACSB or ACBSP business accreditation if the program sits in a business school.
  2. Curriculum focus – compare how much of the curriculum is general business versus sport-specific operations, and whether the school offers a concentration that matches your interests.
  3. Internship and practicum support – ask whether the program helps place students with athletic departments, sports organizations, or recreation facilities, since applied experience matters heavily in this field.
  4. Format and pace – see accelerated options and how online course formats work day to day.
  5. Cost – compare tuition per credit and total credits required, not sticker price; see Affordable Sports Management Programs.

Sports management or a related field? Choose sports management for a business-first foundation applied to athletics; explore business administration if you want a broader general-business degree with sports as an elective focus rather than the core.


Next Steps

Compare programs by level or format:

More Sports Management guides