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Madison, Wisconsin has 5 accredited schools offering marketing programs, with tuition ranging from $21,550 to $37,092 per year for indexed programs. Madison has a population of about 275,568. Median household income is $76,983 (Census ACS 2023, 5-year). About 59.2% of adults 25+ hold a bachelor’s degree or higher. In the Madison, WI metro area, the top-earning marketing-related role is Marketing Manager at a median $138,270 annually (BLS OEWS, May 2025).
The accredited institutions listed below are the closest in our directory that offer marketing programs near Madison, ranked by BOC Score and straight-line distance from Madison city center. The list is rebuilt from federal IPEDS data on every site update.
Every school list on this site is ordered by the BOC Score, computed from the most recent school-level data published by the U.S. Department of Education (College Scorecard and IPEDS). To qualify, a school must be currently operating and accredited by an agency recognized by the U.S. Department of Education. Each eligible school is then scored on five measures, percentile-ranked against schools at the same credential level:
Schools without enough outcome data appear after ranked schools, without a score. On this page, schools are ordered by distance from Madison. Advertising never affects these rankings. Read the full methodology.
Source:IPEDSCollege Scorecard
Source:IPEDSCollege Scorecard
Source: IPEDS / College Scorecard (2023 cohort). Browse all Wisconsin schools on the Wisconsin marketing page.
Madison is part of the Madison, WI metro area (BLS area code 31540). Where MSA-level wages are published, the table below shows MSA medians; otherwise it falls back to Wisconsin statewide.
| Occupation | Median Wage | Source | COL-Adjusted (US=100) |
|---|---|---|---|
| Market Research Analyst and Marketing Specialist | $67,990 | Madison, WI | $69,877 |
| Marketing Manager | $138,270 | Madison, WI | $142,107 |
| Public Relations Specialist | $73,510 | Madison, WI | $75,550 |
| Advertising and Promotions Manager | $131,530 | WI statewide | $135,180 |
Source: BLS, May 2025 Occupational Employment and Wage Statistics. The U.S. Bureau of Labor Statistics publishes wage data at the metro (MSA) and state level – not by individual city.
| Metric | Value | Source |
|---|---|---|
| Population | 275,568 | Census ACS 2023 5-yr (B01003) |
| Median household income | $76,983 | Census ACS 2023 5-yr (B19013) |
| Adults 25+ with bachelor’s+ | 59.2% | Census ACS 2023 5-yr (B15003) |
| Regional Price Parity (US=100) | 97.3 (below U.S. average) | BEA RPP 2024 |
Our directory has 5 accredited schools offering marketing programs near Madison. The closest is University of Wisconsin-Madison in Madison, WI (0.7 miles), and the farthest of the schools shown is University of Wisconsin-Whitewater (36.6 miles). 4 of the highlighted schools are flagged as offering distance education.
Based on BLS OEWS May 2025 wage data, the top-paying marketing-related roles near Madison are: Marketing Manager ($138,270), Advertising and Promotions Manager ($131,530), Public Relations Specialist ($73,510). These reflect MSA-level medians where published, with Wisconsin statewide fallback for occupations not reported at the metro level.
Fitchburg, WI is 6.8 miles from Madison and has its own set of local marketing programs – see the city’s page. For online programs, distance matters less; for hybrid or in-person formats, comparing both can help.
Madison’s median household income of $76,983 (Census ACS 2023) is one input. Online programs let students stay in Madison while attending lower-cost out-of-state schools, and Wisconsin public universities often offer reduced in-state online tuition.
Confirm institutional accreditation via the U.S. Department of Education database (U.S. Dept. of Education database), and check for any program-specific accreditation listed by the school.
Compare every accredited online degree program with city-level data for Madison:
Data verified: July 30, 2026. Salary, employment, and tuition figures on this page are sourced from the U.S. Bureau of Labor Statistics (OEWS May 2025; Employment Projections 2024–2034) and the U.S. Department of Education College Scorecard (2023 cohort). The source agency and data year are cited inline with every statistic.
