Best Online Marketing Programs in Massachusetts (2026)

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Massachusetts Marketing At a Glance

MetricDetail
Median Marketing Salary$139,145
Salary OutlookMassachusetts offers competitive wages for marketing professionals, reflected in the state-specific Bureau of Labor Statistics median salaries shown below.
Primary Licensing BodyMassachusetts Professional Licensing Board
Accreditation RequiredInstitutional + Regional

Earning an online marketing degree in Massachusetts offers a flexible path into marketing careers. Massachusetts offers competitive wages for marketing professionals, reflected in the state-specific Bureau of Labor Statistics median salaries shown below. Whether you’re looking for an affordable in-state option or a nationally available program, Massachusetts students have access to a variety of accredited online choices that balance quality and cost.


Online Marketing Schools in Massachusetts

The following schools offer accredited online marketing programs and are ranked based on affordability, graduation rates, and student outcomes in Massachusetts.

How We Rank Schools

Every school list on this site is ordered by the BOC Score, computed from the most recent school-level data published by the U.S. Department of Education (College Scorecard and IPEDS). To qualify, a school must be currently operating and accredited by an agency recognized by the U.S. Department of Education. Each eligible school is then scored on five measures, percentile-ranked against schools at the same credential level:

  • Graduation rate 30%
  • Median earnings, 10 years after entry 25%
  • Average net price (lower is better) 20%
  • Retention rate 15%
  • Fully online availability 10%

Schools without enough outcome data appear after ranked schools, without a score. Advertising never affects these rankings. Read the full methodology.

#1

Harvard University

Cambridge, MA BOC Score 90.2
  • 4 year
  • Campus + Online
Graduation rate 98%
Median earnings, 10 yrs after entry $101,817
Avg net price $19,066/yr
TuitionContact school for pricing
Contact
Key stats
  • Retention rate: 98%
  • Programs offered: 38

Source:IPEDSCollege Scorecard

#2

Boston University

Boston, MA BOC Score 81.6
  • 4 year
  • Campus + Online
  • Accredited
Acceptance rate 11%
Graduation rate 89%
Median earnings, 10 yrs after entry $83,238
Avg net price $24,402/yr
Tuition
In鈥憇tate$68,102
Out鈥憃f鈥憇tate$68,102
Contact
Key stats
  • Retention rate: 95%
  • Programs offered: 85

Source:Accreditor: New England Commission on Higher EducationIPEDSCollege Scorecard

#3

University of Massachusetts-Amherst

Amherst, MA BOC Score 79.0
  • 4 year
  • Campus + Online
Graduation rate 81%
Median earnings, 10 yrs after entry $71,631
Avg net price $22,383/yr
TuitionContact school for pricing
Contact
Key stats
  • Retention rate: 91%
  • Programs offered: 47

Source:IPEDSCollege Scorecard

#4

Stonehill College

Easton, MA BOC Score 63.1
  • 4 year
Graduation rate 82%
Median earnings, 10 yrs after entry $77,745
Avg net price $33,016/yr
TuitionContact school for pricing
Contact
Key stats
  • Retention rate: 85%
  • Programs offered: 15

Source:IPEDSCollege Scorecard

#5

Springfield College

Springfield, MA BOC Score 46.2
  • 4 year
Graduation rate 75%
Median earnings, 10 yrs after entry $48,036
Avg net price $30,587/yr
TuitionContact school for pricing
Contact
Key stats
  • Retention rate: 82%
  • Programs offered: 36

Source:IPEDSCollege Scorecard

#6

Dean College

Franklin, MA BOC Score 18.7
  • 4 year
  • Accredited
Acceptance rate 74%
Graduation rate 48%
Median earnings, 10 yrs after entry $38,109
Avg net price $30,684/yr
Tuition
In鈥憇tate$46,526
Out鈥憃f鈥憇tate$46,526
Contact
Key stats
  • Retention rate: 72%
  • Programs offered: 13

Source:Accreditor: New England Commission on Higher EducationIPEDSCollege Scorecard


Career Outlook and Salaries in Massachusetts

Marketing professionals in Massachusetts experience a dynamic job market with competitive wages. Below are the median annual salaries for key roles in the field, based on the latest Bureau of Labor Statistics (BLS) data for Massachusetts.

OccupationMedian Annual Salary (Massachusetts)
Market Research Analyst and Marketing Specialist$101,810
Marketing Manager$212,020
Public Relations Specialist$79,660
Advertising and Promotions Manager$163,090

Source: Bureau of Labor Statistics (BLS), May 2025 Occupational Employment and Wage Statistics.


Why Pursue an Online Marketing Degree in Massachusetts?

Choosing a program in Massachusetts can provide several advantages:

  • In-State Tuition: Many public universities in Massachusetts offer lower tuition rates for residents, even for online programs.
  • Local Networking: Attending a school within your state can make it easier to connect with local employers and professional organizations.
  • Regional Relevance: Curriculum often incorporates data and case studies relevant to the Massachusetts economy and job market.

Frequently Asked Questions

Are online marketing programs in Massachusetts accredited?

The schools in our directory hold institutional accreditation from agencies recognized by the U.S. Department of Education - that is a condition of inclusion. Verify any specific school and program in the Department’s DAPIP database before enrolling.

How does Marketing pay in Massachusetts compare to other states?

Massachusetts offers competitive wages for marketing professionals, reflected in the state-specific Bureau of Labor Statistics median salaries shown below. This makes Massachusetts a strong choice for students looking to maximize their ROI after graduation.

What is the primary licensing board for marketing in Massachusetts?

The Massachusetts Professional Licensing Board oversees professional standards and licensure for the field in Massachusetts. Most accredited programs are designed to align with their specific requirements.


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