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Waterloo, Iowa has 5 accredited schools offering marketing programs, with tuition ranging from $9,936 to $34,022 per year for indexed programs. Waterloo has a population of about 66,947. Median household income is $56,344 (Census ACS 2023, 5-year). About 22.6% of adults 25+ hold a bachelor’s degree or higher. In the Waterloo-Cedar Falls, IA metro area, the top-earning marketing-related role is Marketing Manager at a median $114,940 annually (BLS OEWS, May 2025).
The accredited institutions listed below are the closest in our directory that offer marketing programs near Waterloo, ranked by BOC Score and straight-line distance from Waterloo city center. The list is rebuilt from federal IPEDS data on every site update.
Every school list on this site is ordered by the BOC Score, computed from the most recent school-level data published by the U.S. Department of Education (College Scorecard and IPEDS). To qualify, a school must be currently operating and accredited by an agency recognized by the U.S. Department of Education. Each eligible school is then scored on five measures, percentile-ranked against schools at the same credential level:
Schools without enough outcome data appear after ranked schools, without a score. On this page, schools are ordered by distance from Waterloo. Advertising never affects these rankings. Read the full methodology.
Source:Accreditor: Higher Learning CommissionIPEDSCollege Scorecard
Source:Accreditor: Higher Learning CommissionIPEDSCollege Scorecard
Source:IPEDSCollege Scorecard
Source:IPEDSCollege Scorecard
Source:IPEDSCollege Scorecard
Source:IPEDSCollege Scorecard
Source:IPEDSCollege Scorecard
Source:IPEDSCollege Scorecard
Source: IPEDS / College Scorecard (2023 cohort). Browse all Iowa schools on the Iowa marketing page.
Waterloo is part of the Waterloo-Cedar Falls, IA metro area (BLS area code 47940). Where MSA-level wages are published, the table below shows MSA medians; otherwise it falls back to Iowa statewide.
| Occupation | Median Wage | Source | COL-Adjusted (US=100) |
|---|---|---|---|
| Market Research Analyst and Marketing Specialist | $64,000 | Waterloo-Cedar Falls, IA | $73,479 |
| Marketing Manager | $114,940 | Waterloo-Cedar Falls, IA | $131,963 |
| Public Relations Specialist | $61,810 | Waterloo-Cedar Falls, IA | $70,964 |
| Advertising and Promotions Manager | $108,890 | IA statewide | $125,017 |
Source: BLS, May 2025 Occupational Employment and Wage Statistics. The U.S. Bureau of Labor Statistics publishes wage data at the metro (MSA) and state level – not by individual city.
| Metric | Value | Source |
|---|---|---|
| Population | 66,947 | Census ACS 2023 5-yr (B01003) |
| Median household income | $56,344 | Census ACS 2023 5-yr (B19013) |
| Adults 25+ with bachelor’s+ | 22.6% | Census ACS 2023 5-yr (B15003) |
| Regional Price Parity (US=100) | 87.1 (below U.S. average) | BEA RPP 2024 |
Our directory has 5 accredited schools offering marketing programs near Waterloo. The closest is University of Northern Iowa in Cedar Falls, IA (5.9 miles), and the farthest of the schools shown is University of Iowa (72.6 miles). 5 of the highlighted schools are flagged as offering distance education.
Based on BLS OEWS May 2025 wage data, the top-paying marketing-related roles near Waterloo are: Marketing Manager ($114,940), Advertising and Promotions Manager ($108,890), Market Research Analyst and Marketing Specialist ($64,000). These reflect MSA-level medians where published, with Iowa statewide fallback for occupations not reported at the metro level.
Cedar Falls, IA is 5.5 miles from Waterloo and has its own set of local marketing programs – see the city’s page. For online programs, distance matters less; for hybrid or in-person formats, comparing both can help.
Waterloo’s median household income of $56,344 (Census ACS 2023) is one input. Online programs let students stay in Waterloo while attending lower-cost out-of-state schools, and Iowa public universities often offer reduced in-state online tuition.
Confirm institutional accreditation via the U.S. Department of Education database (U.S. Dept. of Education database), and check for any program-specific accreditation listed by the school.
Compare every accredited online degree program with city-level data for Waterloo:
Data verified: July 30, 2026. Salary, employment, and tuition figures on this page are sourced from the U.S. Bureau of Labor Statistics (OEWS May 2025; Employment Projections 2024–2034) and the U.S. Department of Education College Scorecard (2023 cohort). The source agency and data year are cited inline with every statistic.
