A communication concentration focuses on a defined area within liberal arts. It typically builds on the program core and adds courses that deepen subject knowledge and applied skills.

Quick Answers

What is a communication concentration in liberal arts?

A communication concentration is a focused set of courses within a liberal arts program that emphasizes this subject area.

What do you typically study in this concentration?

Coursework varies by school, but most programs cover core concepts, applied methods, and domain-specific tools related to communication.

Is this concentration available online?

Many schools offer this concentration online, but availability depends on degree level and start-term scheduling.

Back to Liberal Arts Concentrations

At a Glance

  • Focus area: Media studies, public relations, organizational communication
  • Key career: Market Research Analysts – $76,950 median salary (BLS, May 2024)
  • Related career: News Analysts, Reporters, and Journalists – $60,280 median salary (BLS, May 2024)
  • Job outlook: Market Research Analysts +6.7% growth, 87,200 annual openings (2024-2034)
  • Degree levels: Available as bachelor’s concentration or graduate specialization

For an overview of all degree paths, see the Liberal Arts Program Guide.

What you typically study

Course TopicWhat You Learn
Communication TheoryModels of communication, media effects, and audience analysis
Public SpeakingPresentation skills, persuasion techniques, and audience engagement
Media WritingWriting for digital, broadcast, and print media platforms
Organizational CommunicationInternal communication, leadership messaging, and team dynamics
Digital Media ProductionContent creation, multimedia storytelling, and platform strategy
Communication EthicsProfessional standards, media law, and responsible messaging
Career outlook: According to the U.S. Bureau of Labor Statistics (BLS), median annual wages for Market Research Analysts were $76,950 in May 2024, with 87,200 annual openings and 6.7% projected growth (2024-2034). Median annual wages for News Analysts, Reporters, and Journalists were $60,280, though that field is projected to decline 3.9%.

Questions to ask before choosing this concentration

  • How many courses are required versus elective options?
  • Are there prerequisite courses for this track?
  • Does the concentration include a capstone or applied project?
  • Is the concentration available online and in your desired term?

How liberal arts concentrations compare

ConcentrationKey CareerMedian SalaryJob Growth (2024-2034)
CommunicationMarket Research Analysts$76,950+6.7%
EnglishWriters and Authors$72,270+3.6%
HistoryManagement Analysts$101,190+8.8%
PhilosophyManagement Analysts$101,190+8.8%
Political ScienceMarket Research Analysts$76,950+6.7%
SociologyHuman Resources Specialists$72,910+6.2%

Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2024.