BestOnlineCollege.org is an advertising-supported website. Many of the school and program listings that appear on this site are from partners who compensate us, and this compensation may affect how, where, and in what order listings appear (such as featured placements). This compensation does not influence our editorial content, evaluations, or rankings, which are determined independently using publicly available data. We do not review or feature every school or program available in the marketplace. Our goal is to provide accurate, unbiased information so you can make informed decisions. Read our full Advertiser Disclosure.
Online Bachelor's in Digital Marketing: 2026 Programs
A bachelor’s in digital marketing is the standard undergraduate credential in this field. Common titles include BS in Digital Marketing, BA in Digital Communication, BS in Marketing with a digital concentration, MS in Digital Marketing. Typical length is about 120 semester hours. In IPEDS 2024, 297 institutions reported bachelor’s-or-higher completions in the CIP codes used for this guide, and 274 of those institutions reported offering distance-education programs (IPEDS 2024). Of those, 240 reported bachelor’s completions.
Platform certificates (Google Ads, Analytics, Meta) are not degrees and do not replace institutional accreditation. They are useful, cheap, and expire. The degree is the broader credential; the certificates are the current-tool layer.
Quick answers
Can I get this degree online?
Yes. In IPEDS 2024, 297 institutions reported bachelor’s-or-higher completions in the CIP codes used for this guide, and 274 of those institutions reported offering distance-education programs (IPEDS 2024).
What will I study?
Typical coursework includes consumer behavior, marketing analytics, search engine marketing, social media strategy, content strategy, email and lifecycle marketing, UX for marketers, and a measurement/capstone project.
What do graduates earn?
Marketing Managers: The national median annual wage was $166,790, with the 10th percentile at $90,260 and the 90th at $293,610 (Bureau of Labor Statistics, May 2025 OEWS). Employment was 407,000 in 2024, projected to grow 6.6 percent through 2034, with 34,300 openings per year (BLS Employment Projections, 2024-2034). Individual outcomes vary.
Do I need a bachelor’s, or will a certificate do?
Certificates cover a tool. The bachelor’s is what most employers treat as the degree. If the job posting lists a bachelor’s as required, a certificate will not substitute.
How is accreditation handled?
There is no programmatic accreditor required to work in digital marketing. Institutional accreditation is the first check. IAB or Google/Meta platform certificates are optional employer signals, not substitutes for a degree.
At a Glance
- Common degree titles: BS in Digital Marketing, BA in Digital Communication, BS in Marketing with a digital concentration, MS in Digital Marketing
- IPEDS 2024 institutions (bachelor’s or higher): 297 (274 with a distance-education flag)
- Related fields: marketing, web design, public relations
Data verified: September 7, 2026. Salary, employment, and tuition figures on this page are sourced from the U.S. Bureau of Labor Statistics (OEWS May 2025; Employment Projections 2024–2034) and the U.S. Department of Education College Scorecard (2023 cohort). The source agency and data year are cited inline with every statistic.
Back to Best Online Digital Marketing Degree Programs (2026)