Online Communications Bachelor's Degree

An online communications bachelor’s degree is a flexible way to build broad undergraduate knowledge in writing, media, and interpersonal or organizational communication. Most programs cover foundational topics and then let you tailor electives or a concentration based on your goals.

BA stands for Bachelor of Arts and BS stands for Bachelor of Science. Some schools award a BA, while others award a BS with a communications major, so compare curriculum and requirements across schools you are considering.

Quick answers

What is an online bachelor’s in communications?

An online bachelor’s in communications is an undergraduate degree that covers writing, media, and interpersonal or organizational communication through online coursework.

Is a BA different from a bachelor’s in communications?

BA stands for Bachelor of Arts and BS stands for Bachelor of Science. Some schools award a BA, while others award a BS with a communications major, so compare curriculum and requirements.

How are online bachelor’s programs typically structured?

Most programs include general education, a major core, electives or a concentration, and often a capstone or portfolio project in the final term.

What classes are common in a communications bachelor’s?

Coursework typically includes communication theory, media writing, public relations principles, and interpersonal or organizational communication, plus electives for specialization. Exact courses vary by school.

What concentrations are common?

Common concentrations include public relations, journalism, digital or social media, and organizational or corporate communication. Availability varies by school.

Can transfer credits reduce required coursework?

Transfer credits can reduce how many courses you need, but policies vary by institution; confirm directly with each school’s admissions office.

At a Glance

  • Degree type: Bachelor of Arts (BA) or Bachelor of Science (BS)
  • Typical duration: 4 years full-time
  • Credits: approximately 120 semester hours (varies by school)
  • Accreditation: verify institutional accreditation; some journalism-focused programs hold ACEJMC accreditation
  • Common concentrations: public relations, journalism, digital media, organizational communication

For a full map of this program area, start here: Communications Program Guide


How online bachelor’s programs are structured

Core degree components

Most online bachelor’s programs in communications follow a similar structure:

  • General education courses, such as English composition, math, and social science
  • Major core courses that build shared foundations in communication theory and writing
  • Electives or a concentration that let you specialize
  • A capstone, portfolio project, or integrative course in the final term, depending on the school

Typical online course features

Online formats may be asynchronous, but many still include weekly deadlines and participation requirements. To compare how online formats work in more detail, see How Online Communications Degrees Work.

If you are trying to move faster, compare this degree level to accelerated pacing: Accelerated Online Communications Degrees

Typical curriculum in a communications bachelor’s

Course TopicWhat You Learn
Communication TheoryFoundational models of how information is created, sent, and interpreted
Media WritingWriting for print, broadcast, and digital platforms
Public Relations PrinciplesMedia relations, messaging, and reputation management basics
Interpersonal CommunicationOne-on-one and small-group communication dynamics
Organizational CommunicationHow information flows within businesses and institutions
Digital and Social Media StrategyPlanning and evaluating content across digital channels
Communication EthicsProfessional and legal standards in media and public communication

Exact course titles and requirements vary by school; confirm current curriculum with each program.

Skills you may build

Program outcomes vary by school and concentration, but many curricula emphasize:

  • Written and verbal communication across formats and audiences
  • Media literacy and content strategy
  • Interpersonal and organizational communication skills
  • Research and audience analysis

Common concentrations

Concentrations can help you specialize within communications without changing the degree level. Availability varies by school, and some programs use elective tracks instead of formal concentrations.

Common concentration areas include:

  • Public relations
  • Journalism and news media
  • Digital or social media
  • Organizational and corporate communication

Admissions requirements

Admissions requirements vary by school and student type. Common requirements include:

  • High school diploma or equivalent
  • Official transcripts
  • Placement requirements, when applicable
  • Transfer credit evaluation for applicants with prior college coursework

Accreditation and program quality checks

Accreditation is a baseline quality indicator. Verify that the institution holds accreditation from a recognized institutional accreditor, then compare how the program is structured, supported, and delivered online.

The Accrediting Council on Education in Journalism and Mass Communications (ACEJMC) accredits select journalism and mass communication programs. Not all communications programs pursue this specialized accreditation, so verify institutional accreditation at minimum, and check for ACEJMC status if journalism is your focus.

Bachelor’s vs other communications degree options

Communications degrees are offered at multiple levels, and the right fit depends on your career goals and timeline.

LevelTypical FocusCommon Roles
AssociateFoundational writing and media courseworkEntry-level media or office support roles
Bachelor’sBroad communications theory plus a concentrationPR assistant, media coordinator, marketing coordinator
Master’sAdvanced strategy, research, or leadershipCommunications manager, PR director, corporate strategist

Roles and pathways vary by employer and region; individual outcomes are not guaranteed.

If you are comparing degree levels, these pages can help:

For a value and fit discussion, see: Is a Communications Degree Worth It

Data verified: July 30, 2026. Salary, employment, and tuition figures on this page are sourced from the U.S. Bureau of Labor Statistics (OEWS May 2025; Employment Projections 2024–2034) and the U.S. Department of Education College Scorecard (2023 cohort). The source agency and data year are cited inline with every statistic.