Santa Cruz, California has a population of about 60,953. The city’s median household income is $111,427 (Census ACS 2023, 5-year). About 57.7% of adults 25+ hold a bachelor’s degree or higher. There are 5 accredited business administration programs within 100 miles of Santa Cruz. In the Santa Cruz-Watsonville, CA metro area, the top-earning business administration-related role is Human Resources Manager at a median $164,790 annually (BLS OEWS, May 2024).
The five accredited institutions below are the closest options indexed in our directory that offer business administration programs. Distances are calculated from Santa Cruz city center.
| School | City | Distance | Tuition | Online |
|---|---|---|---|---|
| Cabrillo College | Aptos, CA | 6.1 mi | Contact school for pricing | – |
| West Valley College | Saratoga, CA | 19.7 mi | Contact school for pricing | – |
| De Anza College | Cupertino, CA | 23.4 mi | Contact school for pricing | – |
| San Jose City College | San Jose, CA | 24.0 mi | Contact school for pricing | – |
| Gavilan College | Gilroy, CA | 25.7 mi | Contact school for pricing | – |
Source: IPEDS / College Scorecard (2023 cohort). Browse all California schools on the California business administration page.
Santa Cruz is part of the Santa Cruz-Watsonville, CA metro area (BLS area code 42100). Where MSA-level wages are published, the table below shows MSA medians; otherwise it falls back to California statewide.
| Occupation | Median Wage | Source | COL-Adjusted (US=100) |
|---|---|---|---|
| General and Operations Manager | $108,150 | Santa Cruz-Watsonville, CA | $98,408 |
| Administrative Services Manager | $111,570 | Santa Cruz-Watsonville, CA | $101,520 |
| Financial Manager | $160,250 | Santa Cruz-Watsonville, CA | $145,814 |
| Human Resources Manager | $164,790 | Santa Cruz-Watsonville, CA | $149,945 |
| Management Analyst | $101,930 | Santa Cruz-Watsonville, CA | $92,748 |
| Project Management Specialist | $102,160 | Santa Cruz-Watsonville, CA | $92,957 |
| Accountant or Auditor | $83,070 | Santa Cruz-Watsonville, CA | $75,587 |
| Training and Development Specialist | $66,990 | Santa Cruz-Watsonville, CA | $60,955 |
| Office and Administrative Support Supervisor | $74,620 | Santa Cruz-Watsonville, CA | $67,898 |
Source: BLS, May 2024 Occupational Employment and Wage Statistics. The U.S. Bureau of Labor Statistics publishes wage data at the metro (MSA) and state level – not by individual city.
| Metric | Value | Source |
|---|---|---|
| Population | 60,953 | Census ACS 2023 5-yr (B01003) |
| Median household income | $111,427 | Census ACS 2023 5-yr (B19013) |
| Adults 25+ with bachelor’s+ | 57.7% | Census ACS 2023 5-yr (B15003) |
| Regional Price Parity (US=100) | 109.9 (above U.S. average) | BEA RPP 2024 |
| Business Administration-related employment in Santa Cruz County | 2,487 workers, 441 establishments | BLS QCEW 2024 annual |
Our directory lists 5 business administration programs within 100 miles of Santa Cruz. The closest is Cabrillo College in Aptos, CA (6.1 miles), and the farthest in our top picks is Gavilan College (25.7 miles). 0 of these programs are offered fully online.
Based on BLS OEWS May 2024 wage data, the top-paying business administration-related roles near Santa Cruz are: Human Resources Manager ($164,790), Financial Manager ($160,250), Administrative Services Manager ($111,570). These reflect MSA-level medians where published, with California statewide fallback for occupations not reported at the metro level.
Watsonville, CA is 15.1 miles from Santa Cruz and has its own set of local business administration programs – see the city’s page. For online programs, distance matters less; for hybrid or in-person formats, comparing both can help.
Santa Cruz’s median household income of $111,427 (Census ACS 2023) is one input. Online programs let students stay in Santa Cruz while attending lower-cost out-of-state schools, and California public universities often offer reduced in-state online tuition.
Confirm institutional accreditation via the U.S. Department of Education database (U.S. Dept. of Education database), and check for any program-specific accreditation listed by the school.
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